Ed-tech firm Byju’s on Thursday mentioned it has been named as an official sponsor of the FIFA World Cup Qatar 2022. Byju’s, via this partnership, will leverage its rights to the FIFA World Cup 2022 marks, emblem, and belongings, and run distinctive promotions to attach with soccer followers world wide, the corporate mentioned in an announcement.
It is going to additionally create partaking and artistic content material with academic messages as half of a multifaceted activation plan. The 2022 FIFA World Cup is scheduled to happen in Qatar from 21 November to 18 December 2022.
“FIFA is dedicated to harnessing the power of football towards the goal of enacting positive societal change. We’re delighted to be partnered with a company like Byju’s, which is also engaging communities and empowering young people wherever they may be in the world,” Kay Madati, FIFA’s Chief Industrial Officer, mentioned.
Bengaluru-headquartered Byju’s has workplaces in 21 nations and its merchandise are current in over 120 nations.
“It is a matter of pride for us to represent India on such a prestigious global stage and champion the integration of education and sport. Sport is a big part of life and brings together people across the world,” Byju Raveendran, Founder and CEO of Byju’s mentioned.