Crypto.com Lands Official Sponsorship Deal for Upcoming 2022 FIFA World Cup


Crypto.com has formally secured a sponsorship deal for the upcoming version of the FIFA World Cup — one of the considered world sporting occasions, to be held later this 12 months in Qatar. As per the announcement, the deal will give Crypto.com a significant branding enhance, with the crypto buying and selling platform additionally securing branding rights inside and out of doors the soccer recreation venues. The Singapore-based change may even be the unique crypto buying and selling platform for FIFA occasions in Qatar.

Whereas the entire compensation for this sponsorship deal stays undisclosed, Crypto.com customers may even be supplied the chance to attend matches through the World Cup and win particular merchandise, the change introduced in a press release.

Talking on the event, Kay Madati, FIFA’s Chief Industrial Officer mentioned, “Crypto.com has already demonstrated a commitment to supporting top-tier teams and leagues, major events and iconic venues across the world, and there is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football. We are delighted to have a global brand like Crypto.com join us as a sponsor of the exciting and groundbreaking FIFA World Cup in Qatar, ultimately helping to grow our beautiful game on a global scale.”

Crypto.com has been largely affiliated with a number of sports activities occasions and offers spanning a number of markets. Again in July 2021, Crypto.com inked a $175 million (roughly Rs. 1,335 crore) 10-year sponsorship agreement with the Final Preventing Championship (UFC). It additionally signed a $100 million (roughly Rs. 760 crore) sponsorship agreement with Formulation 1, sponsoring its Dash collection in a five-year deal. Final November, Crypto.com additionally acquired the rights to rename the famed Los Angeles Staples Middle to Crypto.com Area.

Kris Marszalek, Co-Founder and CEO of Crypto.com mentioned, “We could not be more excited to sponsor the FIFA World Cup, one of the most prestigious tournaments in the world, and to drive further awareness of Crypto.com globally. Through our partnership with FIFA, we will continue to use our platform in innovative ways so that Crypto.com can power the future of world-class sports and fan experiences around the world.”


Cryptoforeign money is an unregulated digital foreign money, not a authorized tender and topic to market dangers. The data offered within the article is just not supposed to be and doesn’t represent monetary recommendation, buying and selling recommendation or another recommendation or suggestion of any kind supplied or endorsed by NDTV. NDTV shall not be accountable for any loss arising from any funding based mostly on any perceived suggestion, forecast or another data contained within the article.



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