FTX Ropes in Tennis Star Naomi Osaka as Brand Ambassador to Bring More Women to Crypto


Bahamas-based cryptocurrency alternate FTX has inked a long-term partnership with the four-time tennis Grand Slam singles champion Naomi Osaka who will serve as a world ambassador of the buying and selling venue. Osaka, who may also obtain an fairness stake in FTX Buying and selling Restricted for her position and compensation in digital property, will give attention to onboarding extra ladies onto FTX’s platform and introducing them to the world of Internet 3 applied sciences. With this deal, Osaka joins seven-time Nationwide Soccer League (NFL) champion Tom Brady, baseball star Shohei Ohtani and NBA legend Stephen Curry on FTX’s roster of sports activities ambassadors.

“We’ve heard statistics on how few women are involved in crypto by comparison, which reflects the imbalance we find in other financial industries,” Osaka said. “Cryptocurrencies were created with the intention of being accessible to everyone and removing entrance barriers.”

Osaka will “creatively direct and produce content” aimed at a global audience, according to the exchange, and will wear the FTX logo throughout her competition at the Miami Open, which starts on March 21.

The long-term partnership between the two also involves the exchange making a charitable donation to Play Academy — a charitable organisation effort by Osaka in partnership with Nike and Laureus Sport for Good, aimed at changing girls’ lives through sports.

“Our partnership with Naomi Osaka will additional our aim of getting extra various voices concerned in the way forward for digital forex and Internet 3. I’m excited to work with Naomi as we glance to educate these teams and create a optimistic influence in the world,” said FTX CEO [Sam Bankman-Fried](.

Osaka, who was previously ranked Number 1 in singles by the Women’s Tennis Association (WTA), is no stranger to the crypto world. In August 2021, she and her sister Mari created a non-fungible token (NFT) collection, which was sold for over $600,000 (roughly Rs. 4.5 crore). The tennis player has also expressed interest in cryptocurrencies such as Dogecoin in the previous, implying that token ventures might “pop up.”


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