How Asus Plans to Grow Its Presence in India’s Laptop Market


Asus has been a recognized identify in the laptop computer market in India for a while now. The corporate is understood for promoting slim and high-performance laptops that come in quite a lot of shades and sizes. Whereas the PC maker has its ZenBook fashions to ship a premium expertise, it additionally has ROG and TUF laptops for avid gamers and VivoBook for purchasers wanting to get reasonably priced choices for his or her computing wants. Asus additionally affords a definite vary of type elements — ranging from traditional-looking laptops to 2-in-1 fashions. We check out its plans for the Indian market.

On this week’s episode of Devices 360 podcast Orbital, host Akhil Arora joins Government Editor Jamshed Avari to discuss with Arnold Su, Enterprise Head of System Enterprise Group for Client and Gaming PC at Asus India, about how the Taiwanese large is doing its enterprise in the nation and what all it’s planning to convey to the market in the approaching future.

Su tells us that for Asus, India has grown a lot quicker than different markets around the globe regardless of going through challenges for the reason that starting of COVID-19 in 2020. He underlines that the expansion has been noticed throughout all main segments, together with gaming, thin-and-light, and 2-in-1 type elements.

In 2019, the 2-in-1 section was solely 4 to 5 p.c of all the India’s PC market, nevertheless it grew greater than 10 p.c in 2021, the chief notes.

Not like the expansion of segments together with the gaming and 2-in-1 type elements, Asus’ reasonably priced ranges of laptops in India haven’t acquired a major response from shoppers.

Su says that there are solely 15 to 20 p.c of shoppers who choose sub-Rs. 40,000 fashions in the nation. However, Asus is attempting to handle the demand for reasonably priced laptops as effectively.

“What Asus is trying to do is we know if you want to go for the latest technology, you may need to go to the flagship model, but it’s not easy for most people to afford the flagship model,” says Su. “So, what we try to do is we bring those features to the mainstream or even entry-level segment and let people here can also experience the latest technology.”

On what new fashions Asus is planning to convey to India, Su says that the ROG Flow Z13 and ZenBook 14X OLED Space Edition that had been introduced at CES 2022 can be amongst the brand new choices coming into the nation quickly.

Asus ZenBook 14X OLED Space Edition First Impressions: ‘Mir’ Than Meets the Eye

He additionally touches upon the potential of exploring the market of foldable laptops with the ZenBook 17 Fold. The laptop computer was launched globally at this 12 months’s CES. It comes with a 17.3-inch show that may be folded right into a 12.5-inch display screen.

“This is our commitment to Indian customers,” notes Su. “Whatever we launch globally, we will definitely bring to India and this is already happening over the past few years.”

Alongside revealing the launch plans, Su talks about how smartphones have develop into a problem for the PC market. We additionally talk about how Asus as a model is acquired in India.

You’ll be able to hear to all this and extra by hitting the play button on the Spotify participant embedded above.

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