Lionel Messi Signs $20 Million Deal to Become an Ambassador for Crypto Fan Token Platform Socios


Soccer icon Lionel Messi has signed a $20 million (roughly Rs. 150 crore) take care of digital fan token firm Socios.com to grow to be its world model ambassador. As a part of the newly inked deal, the Argentine captain and star participant of French membership Paris Saint-Germain will function the change’s ambassador for the following three years. The previous FC Barcelona star will likely be concerned in Socios.com’s promotional and promotional actions in preparation for the World Cup in Qatar which is due to begin in November 2022.

Amid the fast-developing crypto trade, digital asset platforms have been attempting to rope in influential athletes from completely different sports activities, primarily based available on the market they’re working in. That mentioned, in accordance to a Reuters report, Lionel Messi’s deal to grow to be an ambassador for Socios.com does not contain a payout in cryptocurrencies, one thing we have now seen evolve as a little bit of a theme amongst crypto-savvy athletes. The report additionally highlights the truth that Messi’s switch from FC Barcelona to Paris Saint-Germain in August final yr did contain a cryptocurrency payment.

Concerning the contract, Messi mentioned, “Fans deserve to be recognised for their support. They deserve opportunities to influence the teams they love. Socios.com exists to enhance the fan experience, to enable fans to ‘be more’. I’m proud to join Socios.com’s mission to create a more connected and rewarding future for fans around the world.”

Socios posted an announcement video welcoming the soccer star. The platform launched Messi as their first world ambassador and wrote ‘Collectively we will do extra. Collectively we may be extra.’ In the meantime, Socios.com has additionally written ‘Lionel Messi Accepted’ in its Twitter bio.

The corporate’s official website describes fan tokens as a “finite digital asset minted in limited numbers with ownership logged in a secure ledger on the Ethereum blockchain.” Possession of a fan token grants the client “voting rights to influence team decisions and other perks,” although the voting energy has been restricted to principally minor decisions, such because the design of the staff bus or choosing the membership’s warm-up music.

The tokens are a approach for golf equipment to elevate income with out giving up an precise possession stake. Messi’s membership Paris Saint-Germain is likely one of the European soccer groups already on the Socios.com change. A fan token for the French giants is roughly value $13.85 (roughly Rs. 1,050) (via CoinGecko) primarily based on the costs on the time of publishing. Paris Saint-Germain is one among greater than 130 sports activities groups obtainable to commerce on the Socios market.


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