Motorola Becomes Third-Largest Smartphone Brand in the US for the First Time: Counterpoint Research

Motorola grew to become the third-largest smartphone model in the US in 2021 by capturing round 10 p.c of the complete market, as per a report by a market analysis agency. iPhone maker Apple loved the lion’s share of the US market with 58 p.c market share, whereas Samsung secured the second spot with 22 p.c market share. The Lenovo-owned smartphone model has registered a 131 p.c year-over-year (YoY) progress in smartphone shipments in 2021. It secured the second spot in smartphones under $400 (roughly Rs.) in the US. Additionally, the yr marked the first time Motorola has entered the top-three positions in the US smartphone market.

Counterpoint Research in its newest Market Pulse Service report has detailed the progress of Motorola as the third-largest smartphone OEM (authentic gear producer) model in the US. In 2021, Motorola’s gross sales grew by 131 p.c YoY and it nabbed a ten p.c market share of the US smartphone market, notes the report. As we talked about, Apple topped with its 58 p.c market share adopted by Samsung in the second spot with a 22 p.c market share. Each Apple and Samsung continued to be the prime sellers in the premium phase, whereas Motorola ranked second in the $400 (roughly Rs. 30,300) and under value phase in the US.

Again in 2008, throughout the period of characteristic telephones, Motorola was the largest handset OEM in the US. Nonetheless, that is the first time the firm has made it to the prime three in the US smartphone phase.

The anticipated departure of LG from the smartphone market is taken into account to be the main driving pressure behind Motorola’s success. Final yr, LG announced the withdrawal of its non-profitable cellular division after struggling losses for practically six years that totalled $4.5 billion (roughly Rs. 33,010 crore). As per the report, Motorola crammed that void left by LG by turning into the third largest smartphone OEM stateside.

The Counterpoint report additionally attributes Motorola’s success to its sub-$300 (roughly Rs. 22,700) portfolio that features smartphones like Moto G Stylus, Moto G Power, and Moto G Pure.

In accordance with Counterpoint, Motorola expanded its market share in US pay as you go channels like Verizon Pay as you go and Metro by T-Cell to twenty-eight p.c. The market analysis agency additionally expects extra progress for the firm in the coming years. The US subscriber base transitions to 5G and a surge of inexpensive foldable telephones is anticipated to gas Motorola’s progress.

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