Nothing Phone 1 India Launch Set for Q3 2022, to Feature the ‘Best of Pure Android’ and Snapdragon SoC

Nothing Phone 1 is about to launch in India in the third quarter of 2022, the firm owned by OnePlus Co-Founder Carl Pei has confirmed after a lot anticipation and rumours. The smartphone will include a customized Android model that the firm calls Nothing OS. Pei hosted a digital keynote the place he revealed the plans of launching the cellphone. The Nothing Phone 1 shall be powered by a Qualcomm Snapdragon SoC. Nothing additionally individually introduced a $10 million (roughly Rs. 76.23 crore) allocation for an upcoming equity-based neighborhood funding spherical. It will likely be the second community-based funding as the UK-based firm initially raised $1.5 million (roughly Rs. 11.43 crore) in an analogous neighborhood spherical final yr.

At the Nothing occasion on Wednesday, Pei stated that the Nothing Phone 1 will debut in the summer season. It needs to be famous that he referred to the British summer season which begins round July or August.

Nothing India Vice President and Basic Supervisor Manu Sharma indicated that the launch of the Nothing Phone 1 would happen as early as July.

“We need to bring back the optimism which has been lost, the passion which has been lost, and the excitement that consumers have when they buy a new product, new tech,” Sharma advised Devices 360.

Prior to joining Nothing final yr, Sharma was the vice chairman of product advertising at Samsung.

“When we launch the product, it will be literally a change in the smartphone industry — a freshness that we bring back,” he stated.

Actual specs of the Nothing Phone 1 are but to be revealed. Nevertheless, the cellphone is confirmed to have a Snapdragon SoC. The corporate announced its partnership with Qualcomm in October — months after its debut in the expertise world with the Ear 1 earbuds.

The Nothing Ear 1 true wi-fi stereo (TWS) earbuds had been launched in July as the firm’s first product. To date, it has bought over half one million items of the earbuds globally.

Nothing Ear 1 Review: It’s About Nothing

Sharma advised Devices 360 that the launch of the Ear 1 helped the firm set the pitch for its debut in the smartphone market.

“It helped in two purposes,” he stated. “Internally for us, it both built the foundation, the R&D, the marketing, the teams collaborating together. And externally, I think we were able to clearly establish ourselves as a brand, and to be compared with Apple, the world over many times as a company.”

The Nothing Phone 1 will run on Nothing OS that’s claimed to carry the finest of pure Android. It’s going to have a really personalised expertise the place customers could have bespoke fonts, sound, and graphic components that may be customised relying on consumer preferences, Sharma advised Devices 360.

Alongside customisations, Nothing OS is touted to have 40 p.c much less preloaded apps in contrast to the competitors.

“The current consumers are literally deprived of the user experience they literally desire or they deserve,” the government stated. “I think a lot of that has been massacred by many of the leading brands by putting bloatware, by putting in a monetisation where they have been thrown on ads and whatnot where people are struggling with unnecessarily specifications, which is not required.”

Aside from lowering the muddle, Sharma famous that Nothing is making its software program to “complement the hardware seamlessly” and play an necessary function in constructing an ecosystem.

“I think that’s where we will be doing most of the work — how we integrate, for example, just from the drop down on our home widget, or an easy setting, you can connect third party devices seamlessly,” he stated. “This is going to be a very important aspect of our strategy as you build an alternative to the Apple ecosystem as you move forward, and integrate brands, which are even outside technology.”

To provide customers a glimpse of Nothing OS forward of the Phone 1 launch, Nothing is launching a preview of its software program through a launcher that shall be obtainable for obtain on choose Android telephones.

Initially, the Nothing Ear 1 debut noticed provide constraints that Sharma stated was a end result of “challenges by incumbents” who tried to cease the firm from getting “access to the best of the supply chain.” Issues are claimed to be all sorted now, although.

“We’ve been able to establish great partnerships, starting with Qualcomm, for example, and including manufacturers, who will help us with these devices,” Sharma added.

Nothing stunned India customers by launching the Ear 1 at Rs. 5,999, as the earbuds debuted in world markets at $99 (roughly Rs. 7,600) and EUR 99 (roughly Rs. 8,300). Nevertheless, the pricing of the Phone 1 in India is a thriller.

“For us, a starting point is what is the user experience we want consumers to have, and which still caters to a large enough market. I think that’s the starting point, and we are working towards that. And then comes the pricing. That’s what we did with Ear 1,” Sharma stated.

It’s at present unclear whether or not the Phone 1 shall be unique to on-line — identical to the Ear 1 — or additionally obtainable by offline channels.

“Everything’s open on the table,” stated Sharma. “I mean, we are very flexible. We will be there wherever consumers are so that we cater to them.”

Some early stories suggested that the Nothing Phone 1 would include a clear design — related to the one obtainable on the Ear 1 earbuds. Nevertheless, official particulars about the design are but to be revealed.

Sharma stated that the cellphone shall be focused at tech fanatics and design-conscious customers. This means that we may see some distinctive design-level remedy.

Earlier this month, Nothing announced that it raised $70 million (roughly Rs. 534 crore) in a contemporary funding spherical. This may embody the $10 million funding that the firm will get from its new neighborhood spherical. Whole valuation was not disclosed at the time of submitting this text.

Since its debut final yr, Nothing has expanded its workforce to over 300 folks round the globe.

Buyers have entry to Nothing’s personal neighborhood by which they are going to get unique advantages and insights. Pre-registrations for early entry at the moment are open, and the funding spherical will go reside on April 5, the firm stated.

Ben Wooden, Chief Analyst at London-based analyst agency CCS Perception, stated that the launch of the Phone 1 was an “incredibly ambitious move” by Carl Pei and the Nothing group.

“It sets the scene for a David versus Goliath battle which will require every ounce of Carl Pei’s ingenuity, deep industry relationships and genius marketing if it is to be successful,” he stated.

Market consultants additionally imagine that Nothing’s plan to enter the smartphone market is particularly to enter the ecosystem play.

“Nothing has a good team that understands the space well, especially Carl,” stated Tarun Pathak, Analysis Director at market analysis agency Counterpoint. (*1*)

He added {that a} profitable participant wants to ace nearly all the variables and management key components to ship a fantastic consumer expertise.

Can Nothing Ear 1 — the first product from OnePlus co-founder Carl Pei’s new outfit — be an AirPods killer? We mentioned this and extra on Orbital, the Devices 360 podcast. Orbital is accessible on Apple Podcasts, Google Podcasts, Spotify, Amazon Music and wherever you get your podcasts.

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