Samsung Galaxy Book 2, 5 Other Windows 11 Laptops Set to Launch in India on March 17

Samsung is planning to launch six new Galaxy Book laptops in India this week, an organization’s government has revealed to Devices 360. The lineup will encompass the Samsung Galaxy Book 2, Galaxy Book 2 360, Galaxy Book 2 Professional, Galaxy Book 2 Professional 360, and the Galaxy Book 2 Enterprise in addition to the reasonably priced Galaxy Book Go. All these six fashions may have further inventory maintaining models (SKUs) to provide Indian customers with a wide range of choices to select from.

The brand new Samsung Galaxy Book laptops will probably be priced beginning underneath Rs. 40,000 in the nation, Sandeep Poswal, Common Supervisor and Head of New Computing Enterprise at Samsung India, advised Devices 360. The chief additionally mentioned that the corporate would deliver financial institution cashback affords and bundled presents for patrons pre-booking the brand new fashions. The launch date for the brand new laptops is set for March 17.

Of the six new Galaxy Book fashions which are coming to India this week, Samsung Galaxy Book 2, Galaxy Book 2 360, Galaxy Book 2 Pro, Galaxy Book 2 Pro 360, and the (*17*) have been (*11*) at MWC 2022 in Barcelona, Spain final month. The Samsung Galaxy Book Go, on the opposite hand, debuted in western markets together with the US in June final yr.

Poswal confirmed to Devices 360 that each one the brand new fashions will run on Windows 11 out-of-the-box.

Samsung final introduced its Windows laptops to India in 2013–14. The corporate has since then shifted its focus and never but launched any of its new laptop computer fashions in the nation.

Poswal mentioned that the corporate determined to deliver its new Galaxy Book laptops to the nation on account of shopper suggestions.

“We are entering the market in a big way to disrupt the way consumers are using [laptops], and hence our tagline is ‘the new way to PC,’” he mentioned.

The COVID-19 pandemic that pushed individuals to work and examine from their houses resulted in (*5*) for laptops. That development can also be one of many causes which have satisfied Samsung to broaden its laptops enterprise to India.

On why Samsung is coming into the market with six totally different fashions as a substitute of starting with a few choices, Poswal advised Devices 360 that the plan was to cater to totally different shopper segments. He additionally famous that in addition to supporting finish customers with its new fashions, Samsung needed to deal with the necessities of enterprise clients with the Galaxy Book 2 Enterprise.

The South Korean firm appears to have plans to take on the likes of Realme and Xiaomi by introducing the Galaxy Book Go.

samsung galaxy book go image Samsung Galaxy Book Go

Samsung Galaxy Book Go is amongst the laptop computer fashions coming to India this week
Picture Credit score: Samsung


Poswal mentioned that the Galaxy Book Go would primarily be focused at younger customers together with college students who have been searching for an on-the-go system however at a really engaging value level.

Actual pricing particulars of the brand new fashions will probably be revealed on the launch. Nonetheless, Poswal confirmed that the Galaxy Book Go will probably be out there in the Wi-Fi solely variant. It debuted globally in LTE and 5G choices as properly.

The Galaxy Book Go was launched globally at a beginning value of $349 (roughly Rs. 26,700).

Samsung is planning to promote its Galaxy Book fashions throughout a variety of gross sales channels, together with each on-line and offline.

“Ours will be one of the biggest service networks available at consumers’ service — be it physical stores where consumers can walk in, be it where consumers can call a visit at their house, we will be covering complete India. Along with that, 24×7 helpline for the consumers,” Poswal mentioned.

He added that the gadgets may also have a hotkey from which clients can get distant help.

The arrival of the brand new Galaxy Book laptops would assist Samsung decide the Indian PC market and resolve whether or not it might broaden the lineup by including new fashions over time.

Navkendar Singh, Analysis Director at IDC India, believes that Samsung might enchantment to a brand new set of customers with its new laptops and market seamless integration of duties and expertise inside its Galaxy gadgets ecosystem (related to Apple type of play).

“Of course, the entry in 2020 or 21 would have been a lot better for the market, consumer, and Samsung,” he mentioned. “But it is not too late in 2022 as well. It should be ready to get stiff competition from new age consumer brands like Realme and Xiaomi which have entered the PC market lately.”

Singh, although, confused that element provides would stay a problem for 2022.

In accordance to a recent report by IDC, the PC market, which is basically pushed by laptops, noticed a file 14.8 million shipments in 2021. That cargo quantity helped the market develop 44.5 p.c year-on-year.

Conventional gamers together with HP, Dell, and Lenovo are sustaining their management in the market — adopted by Acer and Asus. However nonetheless, manufacturers together with Realme and Xiaomi are additionally attracting younger customers to some extent.

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