Spotify, Barcelona Sponsorship Deal to Reportedly Fetch EUR 300 Million for the Football Club


Barcelona introduced on Tuesday that Spotify will develop into their foremost sponsor from subsequent season, with the membership’s stadium to be rebranded as Spotify Camp Nou from July.

Spotify will even seem on the entrance of the males’s and girls’s crew shirts for the subsequent 4 seasons and on the membership’s coaching shirts for the subsequent three.

Barca haven’t confirmed how a lot the sponsorship deal is price though stories have instructed the membership might earn up to EUR 300 million (roughly Rs. 2,513 crore) over the 4 years.

Spotify will substitute Rakuten, the Japanese e-commerce firm, as Barcelona’s foremost sponsor. The Rakuten deal began in 2017 earlier than being renewed in 2020 till the finish of this season.

The membership’s president Joan Laporta referred to as the settlement with Spotify a “pioneering” partnership with a “world-renowned organisation”.

“It is also a union with which we continue to take steps forward in this new era that we have started,” Laporta added.

Barcelona have been desperately in search of a brand new sponsorship deal to assist ease the membership’s crippling money owed of greater than a billion euros.

Laporta insisted in January that Barca are “back as big players” in the switch market however strikes for the likes of Erling Haaland from Borussia Dortmund will rely upon an enormous enchancment of their monetary state of affairs.

When requested about Barca’s hopes of signing Haaland this summer season, La Liga’s director basic Javier Gomez mentioned on Monday that Barcelona may have to “reduce costs or bring in more income, there’s no other way”.

La Liga set Barcelona’s spending after the January switch window at — EUR 144 million (roughly Rs. 1,206 crore), down from EUR 98 million (roughly Rs. 821 crore) final summer season. The Spanish league mentioned Barca’s losses had been EUR 242 million (roughly Rs. 2,027 crore) greater than anticipated.

“Barcelona’s losses are greater than their ability to bring in income. That’s why it is negative,” Gomez mentioned.

Barcelona’s participant salaries accounted for 103 p.c of all earnings at the begin of the season and the membership may have to shift extra gamers in the summer season, with Ousmane Dembele anticipated to depart on a free switch when his contract expires in July.

Lionel Messi, Luis Suarez, Antoine Griezmann and Philippe Coutinho have all been moved on in the final two years whereas Sergio Aguero retired due to a coronary heart situation.

Gerard Pique agreed to cut back his wage to enable Barca to signal Memphis Depay and Eric Garcia final 12 months.

But Barcelona had been allowed to make extra signings in January as Ferran Torres arrived for EUR 55 million (roughly Rs. 460 crore) from Manchester Metropolis and Pierre-Emerick Aubameyang got here on a free switch after having his contracted cancelled at Arsenal.

Adama Traore additionally joined on mortgage from Wolves whereas Dani Alves, who was out of contract, re-signed.

Barca have considerably improved since, with coach Xavi Hernandez overseeing one thing of a metamorphosis in performances forward of Sunday’s Clasico towards Real Madrid.

Barca at the moment are third in La Liga and looking out probably to qualify for subsequent season’s Champions League, which is essential to their monetary restoration. Xavi took over in November with the crew mendacity ninth.




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