WhatsApp Launches ‘Bol Behen’ Chatbot in India to Help Adolescent Girls, Young Women With Concerns


WhatsApp on Wednesday introduced its partnership with nonprofit Lady Impact to launch synthetic intelligence (AI) based mostly chatbot ‘Bol Behen’ (colloquial Hindi for ‘Communicate, Sister’) in India to assist adolescent women and younger girls with considerations and queries round normal well being and sexual wellbeing. The Hinglish language chatbot is designed to present content material on subjects comparable to sexuality, relationship, and reproductive well being in a self-paced chat expertise on the moment messaging app. Customers also can ask their very own questions on totally different subjects.

Customers can entry the Bol Behen chatbot by sending ‘Hello’ to the quantity +91-7304496601 on WhatsApp or by visiting its profile on the Net.

The Fb-owned messaging service stated the brand new chatbot is focused at adolescent women and younger girls in the Hindi belt of India who sometimes use low-end smartphones with restricted Web bandwidth.

Utilizing WhatsApp’s framework, Bol Behen is aimed to have an improved understanding of sentiment of the messages it receives to reply to customers extra exactly. It is usually projected to attain hundreds of thousands of women throughout India to reply their well being curiosities and considerations and join them to vetted companies in the long run.

In 2020, Lady Impact first launched the Bol Behen chatbot on Fb Messenger in India. It’s claimed to have scaled up to attain over 100,000 conversations, with over 1.6 million messages obtained. The chatbot is impressed by Lady Impact’s preliminary chatbot Massive Sis that was launched in South Africa to supply non-judgmental recommendation on subjects together with sexual well being and relationships.

“WhatsApp’s technology offers us the opportunity to forge closer links between girls and the health services they need, providing content that solves her concerns and encourages her to access healthcare, through connection with curated and vetted providers,” stated Kanishk Kabiraj, Lady Impact Nation Lead for India, in a ready assertion. “This will help us to deliver more seamless, personalised healthcare journeys in the future — for example, leading to girls booking appointments, getting reminders and sharing feedback all within Bol Behen.”

Lady Impact works to attain women and younger girls throughout Africa and Asia with chatbots, chat reveals, and TV dramas to give them data about their physique and well being. It additionally runs digital model Chhaa Jaa in India for lower-income, adolescent women throughout the Hindi belt. It was launched in 2019 and is reaching over 10 million women.

Chatbots are rising on WhatsApp to assist its customers with automated, human-like conversations. Within the latest previous, the app added chatbots to assist customers book COVID-19 vaccines, fight pollution, and even book cab rides.

WhatsApp already has over 400 million users in the nation that corporations, authorities companies, and nonprofits can leverage to serve their totally different functions and targets by way of chatbots.




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