YouTube May Be Getting a New ‘Podcasts’ Homepage, Audio Ads: Report


YouTube seems to have plans to tackle {industry} giants of the podcast area like Apple and Spotify. An 84-page doc has been allegedly leaked that’s mentioned to stipulate the roadmap laid out by the corporate. The doc is believed to be meant for podcast publishers. In keeping with this leaked doc, YouTube is meant to be planning to enhance the podcast ingestion onto its platform. There’s additionally anticipated to be a new podcast homepage with a acquainted YouTube format.

The report comes from Podnews, which claims to have its arms on an 84-page presentation produced by YouTube. It has not shared the whole presentation however focuses on a phase labelled ‘Wanting Forward’. The report means that YouTube will get a devoted ‘Podcasts’ homepage at youtube.com/podcasts (URL at present not working) for improved search and discovery. The net video sharing platform is alleged to be growing straightforward and easy methods for podcasts to be uploaded onto its website. YouTube can also be mentioned to be planning to deliver audio advertisements bought by each Google and different companions for its viewers listening to music, podcasts, and different audio content material.

YouTube is alleged to be updating its analytics by integrating new knowledge metrics designed for audio-first creators. This step is meant to seamlessly combine its knowledge with the industry-standard podcast measurement platforms like Nielsen, Podtrac, and Chartable.

Spotify is reportedly additionally growing a new ‘audio newsfeed’ for simple discovery of podcasts on its apps. An alleged video of the brand new vertical feed has additionally surfaced which showcases a devoted ‘Podcasts’ button within the app. The feed is reported to have a TikTok-style vertical format populated by podcast clips from creators that the listener may take pleasure in. Spotify is believed to be utilizing the expertise developed by Podz, which it acquired final yr, for routinely deciding on podcast clips.


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